Christer Pettersson
Author & e-commerce specialist, Spjut Förlag
#RetailMedia #Marketplaces #platforms
About
Christer Pettersson has 15+ years experience in digital marketing, digital media, fintech, new digital business models, online marketplaces and SEO. Christer has written ten books (last one was ”E-handel för alla” in 2024), and he is also a valued lecturer and trainer.
My Session is about:
Retail media and curated marketplaces – how to leverage your traffic, get more data and make more money
Today, retailers and online stores have a unique opportunity not only to sell products but also to leverage their platforms for additional revenue streams through retail media and curated marketplaces. By strategically utilizing these channels, businesses can boost their traffic, gather valuable data, and ultimately increase revenue and profitability.
Examples from around the globe will be presented, from Amazon Ads and Target Roundel to Carrefour Media and Tesco Media as well as niche local marketplaces in the Nordic region. The session will cover both the business and the tech development side.
Level: Introductory